Director’s Speak

TNS Diamonds has been making jewellery for retail jewellers and supplying all over India for the past 40 years. We were one of the first companies to introduce hallmarking and certification from International labs for diamond jewellery.

Over the years we have witnessed the popularity of diamond jewellery grow. We have also been a part of the process where diamonds came out of the realm of just the very rich and reached out to the middle and upper middle class buyer. Our range therefore appeals to all, right from the first time buyer to the more seasoned and experienced customer of diamond jewellery. Our range is extensive and is not seasonal in any way. Although broadly it can be classified into everyday wear, cocktail or party wear and bridal Jewellery. The main emphasis is on the everyday wear jewellery, be it rings, earrings, bracelets or lockets.

Women over the years have become increasingly more assertive and this is being reflected in their choice of jewellery. Gone are the days when jewellery was bought only as an investment. Women today like to go for pieces that they can wear often, if not on a daily basis. Jewellery today is part of a woman’s fashion statement. While traditional designs are still sought after, the tilt is definitely in favour of the lighter more contemporary designs.

Nikunj Gupta